Meet the Panelists: Rona Berinobis


The Tackling Unintentional Bias panel discussion is on Thursday, June 18th. Learn a little more about our first panelist, Rona Berinobis! Rona Berinobis_bw

Rona Berinobis, Vice President, Inclusion and Organizational Development, Wellmark

Rona has been with Wellmark for 22 years.  Since 2008, in collaboration with Chairman and CEO John Forsyth, she has led Wellmark’s diversity and inclusion initiatives. In this role, Rona has developed and executed comprehensive strategies for leveraging diversity and inclusion for the workforce, workplace and marketplace to maximize organizational effectiveness. In 2013 her role was expanded to assume accountability for talent acquisition focused on attracting and securing quality talent for the company. In 2015, she also assumed leadership responsibility for talent development and learning.


Before moving into Human Resources, Rona was the Director of National Accounts for Wellmark. She has extensive experience in health insurance sales, account management and marketing. Rona’s expertise is in strategic development, coaching and consulting and crafting innovative solutions to align with a client’s cultural and environmental needs. Prior to joining Wellmark, she held sales and marketing leadership roles with United Health Care and Mercy Health Services.


Rona holds a Master of Arts degree in Leadership from Bellevue University and a Bachelor of Science degree in Psychology from Upper Iowa University.  She’s secured designations as a Certified Health Consultant and Professional of the Academy of Health Management. 

Rona is the Vice-Chair of Wellmark’s Inclusion Council second in command to Wellmark’s Chairman and CEO John Forsyth. She has been appointed to the Blue Cross Blue Shield Association Diversity Alliance Council, is past chair of the Greater Des Moines Partnership’s Diversity Council and is the Chair for the Iowa Asian Alliance Board of Directors. Rona also serves on multiple community advisory committees. She is a member of the Talent Management and Diversity Executive Human Capital Executive Research Board.

Since assuming her current role, Wellmark has earned the CISHRM Diversity Award, Diversity Journal’s Diversity Leader Award, Diversity Journal’s CEO Leadership in Action Award, Diversity Champion Award, NAACP Merit Employer Award, Greater Des Moines Partnership Diversity Award, Better Business Bureau Integrity Award, Professional Women’s Magazine Diversity Best of the Best, Hispanic Network Magazine Diversity Best of the Best, Black Journal Diversity Best of the Best, and South Dakota SHRM Workplace Excellence Award.


Don’t forget to sign up for Tackling Unintentional Bias on Thursday, June 18th at 11:30 AM – 1:00 PM. Sign up on the following link: